KEY TECHNOLOGY
Battery Stamina
ta
st
cameras an
an
ycams are porta
e
evices. As in any portable device, battery life
r stamina is critical.
tran
ely, battery stamina
is o
ten overlooked when purchasin
a camera
r Hand
cam. However, once the camera is
e
n
use
, a
uyer soon rea
ses
ow
mportant
attery life is to the usefulness of the camera – it
an greatly affect product satisfaction.
t’s often forgotten that the camera, not the
attery, is what dictates power consumption.
ony Handycams and Cyber-shot cameras
incorporate efficient processors, which enable
amazing battery stamina.
ll Sony Cyber-shot cameras incor
orate Sony’s
Real Imaging Processor (RIMP), designed to
deliver the ultimate operatin
e
iciency,
resultin
in exceptional battery li
e.
InfoLITHIUM Batteries
ll Sony Handycams and selected Cyber-shot
Digital Still cameras feature InfoLITHIUM
attery technology which accurately displays
he remainin
battery li
e in minutes. Each
nfoLITHIUM battery features a microprocessor
a
a
ows rea
-
me commun
ca
on
e
ween
e
amera an
t
e
attery.
s accurate m
nute
ystem lets you rely on your battery display so
ou alwa
s know how much time
ou have le
t
o use your camera. Never guess again
ony Handycams also have a Dis
lay Battery
nfo button. This shows the battery status without
even having to switch the Handycam on.
attery Info Display on Handycams allows
ou to check battery charge without turning
t
e
an
ycam o
Non
InfoLITHI
M
attery system
n
cate a
ro
ress
atter
ar on
In
oLITHIUM
atter
indicates
exact minute
Carl Zeiss Lens
ne of the most im
ortant
arts of any camera
video or still
is the lens.
lmost all Sony cameras incorporate lenses from one of the world’s best
ens manufacturers –
arl Zeiss. These lenses minimise reflection and
allow clean, distortion-
ree li
ht to pass into the camera. This results in
uperb, sharp images with excellent colour reproduction. These benefits are
particularly obvious in low-light conditions as are o
ten
ound indoors
ome models also incorporate Carl Zeiss T* coatin
which reduces lens
lare (glare) by up to 82 percent. T* coated lenses are ideal in sunny
onditions and all but eliminate repeated ghost spots on images.
www.sony.com.au
126
q
DIGITAL IMAGING
