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KURO, Japanese for "black," takes flat panel TVs to a new level
of performance with the richest, deepest blacks yet achieved.
This was made possible by the latest innovations in our plasma
technology, together with the development of a new video
processor. Why did we work so hard to reach these black
levels? Because we know that only the deepest blacks can
create the highest picture quality. Our new plasma display
panels are "built for emotion" — offering you a new dimension of
dramatic, realistic visual entertainment.
Experience the True Black of KURO
Deeper and Smoother BlackImage with Idling Luminance
Idling Luminance
Eliminated
Bright
Dark
5x Deeper
Black
New PanelPrevious Panel
Conventional Plasma Panel
Light
Reflection
Image loss from
light reflection
KURO Panel
Direct image
display with
no glass or
air layer
Conventional Plasma Image
KURO Image
Deeper Blacks for a More Vivid Picture
Pioneer developed Crystal Emissive Layer technology to
achieve deep black reproduction, and for our latest plasma
panels, we’ve made it even better. We also refined the structure
of the light emitting cells and employed a new electron source
material to speed up the discharge rate in order to prevent
spark discharge during black reproduction. As a result, we
succeeded in reducing the minimum brightness to one-fifth of
previous models. This enables the highest contrast ever
achieved in the industry, so you can enjoy truly a vibrant and
natural picture, even during dark scenes.
Advanced Plasma TV Technologies
KURO Improves Colour Performance
When blacks are deep and solid, colour reproduction also
improves, with colours standing out sharply and brilliantly.
Even at low brightness levels, the three primary colours of
red, green, and blue are deeply and vividly produced, meaning
that in night-time or shadowy scenes, colours will stand out
beautifully without being assimilated into the darkness.
Deeper Blacks Mean More Vivid Colours
The colour filter is also a key element determining picture
quality. Pioneer’s proprietary high performance filter, the New
Direct Colour Filter, effectively reduces reflections, ensuring
solid blacks, optimum contrast and brilliant colours
regardless of the light conditions—from bright sunlight to
dark home theatre rooms. It also cuts annoying glare. All
Pioneer PDP models use New Direct Colour Filters that provide
enhanced chromatic purity for superior colour reproduction.
New Direct Colour Filter
Optimum Picture and Sound Quality, Automatically
Pioneer’s exclusive New Optimum Mode automatically analyses the
type of images being displayed and uses a Room Light Sensor to
monitor the ambient brightness. The KRP-500A also accepts the
optional KRP-SE01 colour sensor for monitoring the colour of
the lighting. Based on the information received, parameter settings
are optimised so you enjoy the best possible
picture no matter when you're watching or
whether you’re watching movies, concerts,
sports or other types of content. Even if
the room brightness changes, you still get
optimum picture quality.
The New Optimum Mode not only optimises picture quality, it also
adjusts for best sound quality to match the genre you are
viewing. Based on the results of analysing the source content, it
performs detailed sound adjustments using SRS, SRS FOCUS,
SRS TruBass and SRS Definition. The result is sound that
accentuates the excitement of the visual images. When watching a
movie, you hear sound like you would hear in a movie theatre, and
when watching a concert, you hear dynamic and energetic sound.
New Optimum Mode
Adjusts for Best Sound Also
Room Environment Analysis
Contents Analysis
The room light and room colour (temperature)
changes throughout the day
Day Time Evening Fluorescent Lamp
Incandescent Lamp
No Lighting
Optimum Mode automatically detects the contents from picture
Optimum Mode automatically adjusts picture
and sound for various content categories
Optimum sound tuning for the program
Dynamic sound for sports
Matching sound for the drama scene
DRAMA
Picture Analysis colour Analysis etc.
Animation
Various examples of classified contents
Analysis image
Automatically adjusts for the most suitable and pleasing picture
and sound under any environment
Baseball
Football Swimming
Live Concert
Live
Concert
Movie
Emission
Glass Substrate
Air
Glass
External light
External light
Emission
Glass Substrate
New colour Filter
Glass Filter
Optional colour sensor KRP-SE01
New Optimum Mode