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ECO WORLD
REDUCE, RE-USE, RECYCLE
COEXISTENCE WITH THE GLOBAL ENVIRONMENT
10
Panasonic products provide convenience and comfort to peoples’ lives,
though the manufacturing, use, and disposal of these products has an
impact on the environment. The major environmental impacts are
emission of CO
2
, waste, and
chemical substances. We focus our
efforts to reduce these emissions
as far as possible during the product lifecycle, aiming to further improve
customers’ quality of life. This is our fundamental philosophy.
PRODUCT LIFECYCLES AND THEIR
IMPACT ON THE ENVIRONMENT
> LONG SERVICE LIFE
LONG-LIFE DESIGN – UP TO 100,000 HOURS* OF VIEWING FUN –
VIERA plasma display panels are designed to provide a panel
viewing time of up to 100,000 hours*, giving you years and years
of superb entertainment. Compared to LCD, there is no backlight
that loses brightness over time, so you can count on high-quality
images for many years.
> ECO MODE
Looking for ways to reduce their carbon footprints, people are
increasingly concerned about the energy consumption of their
consumer electronics products. We have introduced a new
optional “Eco Mode” as standard on almost all of our TVs. Eco
Mode uses a photo sensor to measure the ambient light conditions
in the room and adjusts the panel brightness accordingly.
> LEAD FREE DISPLAY
MAKING PRODUCTS MORE EASILY RECYCLABLE – The use of
lead is prohibited by the RoHS Directive, but processed glass
products are exempt from this regulation because the
development of an alternative material is diffi cult. For VIERA
plasma TVs, Panasonic has already developed a lead alternative
substance and eliminated the use of lead in plasma TVs for the
fi rst time in the world. This reduces the impact on the
environment when recycling or disposing of them in the future.
* This measurement is based on the time taken for the brightness of the panel
to reduce to half of its maximum level. The time taken to reach this level may
vary depending on the image content and the environment where the television
is used.
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