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VIERA TECHNOLOGY– LCD TELEVISIONS
SUPERIOR PICTURE
06
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Many LCDs suffer from colour wash-out when not viewed
from directly in front – a big problem if you have a large family
trying to watch a film together. However
the latest generation of IPS (In-Plane
Switching) technology, manufactured in-house by Panasonic,
builds on years of experience with industry leading wide
viewing angle technology, providing an unrivalled LCD TV
viewing experience. New generation (or “alpha”) IPS provides
the widest viewing angle possible with the least colour wash-
out, even when viewed from the side. Our LCD panels are built
on the strengths of IPS by delivering faster response time and
reproducing intense realistic deep black levels and contrast
ratios, especially when employed with Panasonic Intelligent
Scene Controller technology.
IPS ALPHA PANELS
WIDE 178-DEGREE-VIEWING
LCD TVs
> VIERA LCD IPS alpha panels have a viewing angle of 178 degrees both
vertically and horizontally, eliminating faded images that can occur by
viewing the panel from certain
seating positions. The extra-wide
viewing angle makes VIERA LCDs perfect when watching TV with the entire
family or a group of friends.
06_07_VieraAu08_TechLCD.indd 1 7/10/08 16:54:47