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Menu Transparency (Bright / Dark): Set the Transparency of the menu.
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Boot Logo (Off / On): Display the Samsung logo when the TV is turned on.
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TV name
for LCD 550 series
: Lets you change the TV’s name by selecting from
a list of names (for example, Home TV) or by keying in a name manually.
If you select User Input, a keyboard appears on the screen and you can
key in a name for your TV manually using your remote control.