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hp digital entertainment center owner’s guide 103
support and customer information
Each HP Digital Entertainment Center has a unique serial number. All HP Digital Entertainment Portal
requests, such as catalog searches and CD purchases, include this number – in part to ensure secure
communications. If you register the product, the serial number is linked with your personally identifiable
information. Neither the serial number nor your personally identifiable information, however, will be
linked to the anonymous data HP collects. As HP develops services that rely on additional personal
information, such as personal profiling for a customized listening experience, your participation will be
requested on an opt-in basis.
Choice
HP will not sell, rent or lease your personally identifiable information to others. HP will not share your
personal information with a business partner or any unrelated third party company without your
permission. Your permission will be requested before you submit your information.
You can choose to receive product- and service-specific information and HP-wide marketing
communications on an opt-in basis. HP-wide communications may include new product information,
special offers or possibly an invitation to participate in market research. We give you a choice
regarding HP-wide communications by postal mail, e-mail and telephone. You can make your choice at
registration or can change your preferences by updating your registration information in the HP Digital
Entertainment Center “Settings” area. This option does not apply to communication for the purpose of
administering order completion and service or support updates.
HP contracts with third party service providers and suppliers to provide a complete product and
customer solution. These suppliers and service providers are called “logical HP”; they act on HP’s behalf
and are bound to the HP privacy policy contractually through confidentiality and personal data
protection agreements. Suppliers and service providers are required to keep the information received
on behalf of HP confidential and may not use it for any purpose other than to carry out the services they
are performing for HP. These service providers may change or we may contract with additional service
providers in order to provide new services. HP will not share personal information with any other third
parties without your permission unless required by law enforcement action or subpoena.
Access & Accuracy
HP strives to keep your personally identifiable information accurate and lets you view and change that
information. You access your personal information submitted to the HP Digital Entertainment Center
through the “Settings” area.