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The focus of the fl at screen TV market, especially
within the premium class segment, has shifted
towards a slim, lightweight design utilising high-
end materials. Taking this trend into account, a key
factor of importance in the 2008 Panasonic VIERA
design approach is to integrate European style
and taste into this year‘s range of VIERA TVs. The
approach to the design process can be described
as “Innovative Design”. The basic concept
central to innovative design includes continuous
innovation, values for the future and a keen
sensitivity to harmony and balance in the home.
In comparison to its predecessor, the 2008
design has been enhanced and yet has retained
its consistency, from the smaller-sized LCD
TVs right through to the largest Plasma TVs.
The result of our endeavours towards a unique
design concept is to use one sheet of glass
making the screen completely fl at, thus giving it
the impression of it literally “fl oating”. This is a
major step for Panasonic: developing a unique
concept in one year while maintaining the design
and the renowned Panasonic construction quality.
Historically, the Panasonic brand has been
addressing a more mature consumer base than
other brands; therefore to meet the needs of these
consumers, we have maintained a progressive,
sensitive and timeless design rather than turning
to an avant-garde, trendy design. With that said,
we have been regenerating the brand to address
the needs of a younger consumer base as well.
VIERA‘s simple, straight line and organically-
balanced shape makes for an overall attractive
design that stands out from the crowd.
design concept is to use one sheet of glass
making the screen completely fl at, thus giving it
The focus of the fl at screen TV market, especially
within the premium class segment, has shifted
towards a slim, lightweight design utilising high-
design concept is to use one sheet of glass
making the screen completely fl at, thus giving it
the impression of it literally “fl oating”. This is a
design concept is to use one sheet of glass
making the screen completely fl at, thus giving it
010_011_editorial_vieradesign.indd 2 22/9/08 09:28:34