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A Formula For Success
Panasonic and Toyota in F1
Since the inception of Toyota’s Formula 1 team, Panasonic Toyota Racing, in 2001, Panasonic has been
much more than just the title sponsor. By working together closely with the team Panasonic has also been
able to contribute technically to the teams success in one of the most competitive sports in the world.
Panasonic and Toyota in F1
Since the inception of Toyota’s Formula 1 team, Panasonic Toyota Racing, in 2001, Panasonic has been
much more than just the title sponsor. By working together closely with the team Panasonic has also been
able to contribute technically to the teams success in one of the most competitive sports in the world.
To begin with, Formula 1 cars do not just have a turn key
ignition like normal road cars – instead a laptop is needed,
and it’s a Panasonic unique magnesium-encased Toughbook-
series of laptops which perform this task for Panasonic Toyota
Racing. A Toughbook is attached to the car, the engine is
initially turned over without a spark such that it generates all
the pressures in the various systems, and the Toughbook is
used to analyse that all is functioning correctly
PCs
The Panasonic Toyota Racing garage and motorhomes
are the most technologically advanced in the Paddock and
contain numerous LCD and Plasma TVs. Panasonic Viera
LCDs, due to their bright backlights, are used in the pit
garage to display the telemetry information collected from
the car during races – vital information which needs to be
shared with all engineers. Unusual for an LCD, Viera LCDs
boast ultra-wide 178 degree viewing angles, meaning that
there is no problem for the all the pit crew to crowd around
and see it. Furthermore, the motorhome is fi lled with luxury
large-screen Viera Plasma TVs – ideal for watching the races
unfold in beautiful, high defi nition quality – and equally good
for showing fi lms to help the mechanics wind-down after a
hard day’s work!
TELEVISIONS
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