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154
Chapter 9
TiVo Privacy Policy
PREAMBLE
TiVo Inc. (“TiVo”) is committed to protecting the privacy of your
personal information. The TiVo Privacy Policy is published on the World
Wide Web at www.tivo.com/privacy. We have printed it here for your
convenience, but we encourage you to check the web site or call us for a
copy of the current Privacy Policy.
This Privacy Policy applies to your use of the TiVo service (also known
as the TiVo Plus service) and/or the TiVo Basic service, as the case may
be. For purposes of convenience only, the TiVo service (also known as
the TiVo Plus service) and the TiVo Basic service are each referred to
individually as the “TiVo service” in this Privacy Policy. Where the
Privacy Policy differs depending on the type of service you have, that
difference will be noted. Use of your TiVo
®
Digital Video Recorder
(referred to in this Privacy Policy as your “TiVo DVR”) with the TiVo
service will signify your acceptance of this Privacy Policy. Thank you for
using the TiVo service!
SUMMARY OF THE TIVO PRIVACY POLICY
TiVo knows how important personal privacy is to you, so we have
designed our system and established strict policies to help protect the
privacy of your Personally Identifiable Viewing Information. In
summary, we want you to know that:
• The TiVo DVR collects certain types of information from its users,
including Anonymous Viewing Information, Diagnostic Information,
Commerce Information, and Service Information (each as defined
below).
• TiVo has no way to access any of your Personally Identifiable
Viewing Information (as defined below) from your TiVo DVR
without your prior consent. Absent your consent, TiVo has no way of
knowing what shows you—as an individual or household—have
watched, recorded, or rated with “Thumbs Up” or “Thumbs Down.”
NOTE: If your TiVo DVR is receiving the TiVo Basic service, you
may not be able to consent to TiVo’s collection of your Personally
Identifiable Viewing Information from that TiVo DVR.
• TiVo does collect Anonymous Viewing Information; that is,
information about viewing choices made while using your TiVo
DVR, but that does not identify you as an individual or household. In
other words, there is no personally identifiable information
associated with your Anonymous Viewing Information that could
identify the Anonymous Viewing Information as coming from you or
your household.
• TiVo also collects Diagnostic Information from a small number of
randomly sampled TiVo DVRs for quality control purposes. If you
subscribe to the TiVo Plus service and don’t want your Anonymous
Viewing Information and Diagnostic Information used in any way,
simply tell us by writing to us or calling us at 1-877-367-8486.
NOTE: If your TiVo DVR is receiving the TiVo Basic service, you
may not opt out of TiVo’s collection of Anonymous Viewing
Information or Diagnostic Information from that TiVo DVR;
however, you are not required to provide TiVo with any Contact
Information (as defined below) with respect to that TiVo DVR.
• If you affirmatively elect to engage in a commercial transaction such
as by responding to an advertisement or promotion, TiVo will collect
and disclose your Commerce Information (as defined below) to the
commerce partner fulfilling the transaction. NOTE: If your TiVo
DVR is receiving the TiVo Basic service, you may not be able to
engage in commercial transactions from that TiVo DVR.
• If you affirmatively elect to use the Online Scheduling feature of the
TiVo Plus service, TiVo will collect the Personally Identifiable
Viewing Information associated with fulfillment of your individual