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TiVo Privacy Policy
9
involved in the television viewing of their minor children by, for
example, limiting the types of content minor children can watch.
6 Separate Rules for the TiVo Web Site. We have a separate
privacy policy that covers activities on our web site. However, if you
register for TiVo service on the Web, or log in to your account
preferences page (when available) to make changes to your account
or request services, this Privacy Policy will apply to the User
Information you provide to us in those instances. If you use the TiVo
web site to access certain features or services such as Online
Scheduling, we may institute amendments and modifications to this
Privacy Policy addressing the handling of your information in
providing you such features or services to which you must agree if
you wish to use such features or services.
7 Security of User Information.When you contact us by e-mail or
phone regarding your TiVo service, we ask you for certain Account
Information—in order to verify your identity—before accepting
requests to make changes to your TiVo service. We take these steps to
ensure that only you or a household member who knows your
Account Information will be able to access or change your User
Information.
TiVo uses industry-standard methods such as encryption to secure
the communication of viewing information from your TiVo DVR to
TiVo. In addition, TiVo uses industry-standard methods of securing
its databases of User Information, including the use of firewalls.
Except as provided elsewhere in this Privacy Policy, TiVo limits
access to User Information databases to those persons in the TiVo
organization who have a business need for such access, including
servicing your account, informing you of service news and special
TiVo offers, or aggregating Account Information or Anonymous
Viewing Information for the purpose of conducting research, and
targeting new users. However, you should know that no company,
including TiVo, can fully eliminate security risks associated with
User Information.
8 General
8.1 Future Features, Services, and Amendments to this
Privacy Policy.
We may add to or upgrade the TiVo service to
provide you with new features on an ongoing basis. We may also
make available new services in the future. New services will be
governed by the privacy policies of the respective service provider.
To the extent that any new features or services may require
amendments to this Privacy Policy to describe the treatment of User
Information, these amendments are effective upon notice to you. In
the event that we make a substantial and material change to our
treatment of User Information, such as a change in the way that we
collect, use, or disclose Personally Identifiable Viewing Information,
we will notify you of such planned change and offer you the
opportunity to alter your privacy preferences.
8.2 Technical Problems. Even though TiVo has taken significant
steps to ensure that your User Information is never collected, used, or
disclosed by TiVo except as set forth by this Privacy Policy,
technical mistakes are possible. If such a mistake takes place, we will
take commercially reasonable steps to correct it.
8.3 Contact TiVo. Our intention is to be diligent in protecting your
privacy by strictly following our Privacy Policy. If you would like to
make suggestions or find out more about our privacy practices,
please call us at 1-877-367-8486 or send us a letter.
Our mailing address is TiVo Inc., ATTN: Privacy Policy, 2160 Gold
Street, P.O. Box 2160, Alviso CA 95002-2160.
8.4 Entire Agreement. The term “including” in this Privacy Policy
shall mean “including without limitation.” This Privacy Policy