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Privacy, Service, Warranty, and Licenses
156
Chapter 9
Identifiable Viewing Information, or Anonymous Viewing
Information, as defined below.
a“Contact Information” means information that allows
someone to identify or contact you, including, for example: your
name, address, telephone number, and e-mail address. Contact
Information is a subset of Account Information and is thus linked
to your TiVo DVR’s Service Number. Your ZIP code by itself,
while part of your address, is not Contact Information because
your ZIP code alone does not allow someone to identify or
contact you. NOTE: If your TiVo DVR is receiving the TiVo
Basic service, you are not required to provide TiVo with any
Contact Information from that TiVo DVR.
b “Service Information” means information necessary for TiVo
to provide service to your TiVo DVR. Examples of Service
Information include your software version number, your TV
programming source, level of service, and the success status of
the last attempted service connection (e.g., periodic call). This
information is always transmitted to TiVo when connected to the
TiVo servers.
1.2 “Personally Identifiable Viewing Information” means
information about the viewing choices that you and those in your
household make while using your TiVo DVR, if that information is
linked to or associated with your Account Information. Your TiVo
DVR stores your viewing information so that it may recommend
viewing choices and personalize your viewing experience. We have
worked very hard to design our system to ensure that no Personally
Identifiable Viewing Information may be sent to TiVo without your
express consent. If you use the TiVo Plus service, you may choose to
consent to TiVo’s collection of Personally Identifiable Viewing
Information by changing your privacy preferences as provided in
Section 4.1. NOTE: If your TiVo DVR is receiving the TiVo Basic
service, you may not be able to consent to TiVo’s collection of
Personally Identifiable Viewing Information from that TiVo DVR.
1.3 “Anonymous Viewing Information” means information about
viewing choices that you and those in your household make while
using your TiVo DVR, but is not associated with or linked to any
Contact Information. Your TiVo DVR sends Anonymous Viewing
Information to TiVo on an ongoing basis. This information allows
TiVo to know that a TiVo service user from a particular ZIP code
watched certain programming but we are unable to associate those
viewing choices with you. If you use the TiVo Plus service, you may
request that TiVo block the collection of Anonymous Viewing
Information from your TiVo DVR as described in Section 4.1.
NOTE: If your TiVo DVR is receiving the TiVo Basic service, you
may not opt out of TiVo’s collection of Anonymous Viewing
Information from that TiVo DVR.
1.4 “Diagnostic Information” means a log file containing detailed
information about the operation of your TiVo DVR, such as memory
consumption, user interface response time, disk space, enclosure
temperature, and enclosure fan speed. Diagnostic Information logs
contain your TiVo DVR’s Service Number and are thus associated
with your Account Information. If you use the TiVo Plus service, you
may request that TiVo block the collection of Diagnostic Information
logs from your TiVo DVR as described in Section 4.1. NOTE: If
your TiVo DVR is receiving the TiVo Basic service, you may not opt
out of TiVo’s collection of Diagnostic Information from that TiVo
DVR.
1.5 “Commerce Information” means personally identifiable
information that enables a commerce partner to fulfill your request to
participate in a promotion or transaction. From time to time, TiVo
may present special offers and/or enable you to purchase goods and
services from TiVo, or third party advertisers or promoters. You