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TiVo Privacy Policy
9
would be informed of such offers on screen while using the TiVo
Plus service. Should you decide to take advantage of such an offer or
engage in a transaction, TiVo will collect and communicate your
relevant Contact Information and your interest in a specific offer or
transaction to the commerce partner sponsoring the promotion or
transaction. In addition to fulfilling your request, that commerce
partner may also use your Commerce Information to send you other
information in which you might be interested consistent with its own
privacy policies. This information is collected and disclosed by TiVo
only upon your affirmative response to an offer. NOTE: Depending
on your level of TiVo service and the model of your TiVo DVR, such
features may not be available to you.
1.6 “Feature-Generated Request Information” means personally
identifiable information about television programming or other
content that you request your TiVo DVR to record or identify using a
feature offered by TiVo, such as Online Scheduling, or a third party
content delivery service. Should you decide to use such a feature or
service, TiVo will collect the Personally Identifiable Viewing
Information associated with the fulfillment of your recording (or
scheduling conflict) request. TiVo may use this Personally
Identifiable Viewing Information as described in Section 2.2. If the
feature or service is offered by a third party, TiVo will communicate
to the third party the necessary Personally Identifiable Viewing
Information to complete the transaction. The use of this information
will be governed by the privacy policy of the respective third party
service provider. TiVo collects this information only upon your
affirmative choice to use a particular feature. NOTE: Depending on
your level of TiVo service and the model of your TiVo DVR, such
features may not be available to you.
2 Use of User Information
2.1 Account Information.
We use your Account Information to
establish and provide you with your TiVo service, provide the
necessary resources to your TiVo DVR, offer you new services when
they are available, and other legitimate business purposes. For
example, we use your e-mail address to communicate with you
regarding new services, and to exclude you from offers for services
you may already have. If you use the TiVo Plus service, we also use
such information to create your account with TiVo and to bill you for
the TiVo Plus service. Knowing your ZIP code, programming source,
and information about your cable or satellite box model allows us to
determine which programming information (e.g., times and channels
of programs) to send to your TiVo DVR.
We use your Account Information to communicate with you about
upcoming features in the TiVo service or promotions that might
interest you. If you use the TiVo Plus service, you may opt not to
receive communications in the future as explained in Section 4.1. We
also use your Account Information in aggregate form (i.e., excluding
any Contact Information) to generate demographic profiles of our
users as a whole to assist us to, for example, identify future users of
the TiVo service or other services. NOTE: If your TiVo DVR is
receiving the TiVo Basic service, and you choose to provide us with
Contact Information, you may not opt out from receiving
communications in the future. However, you are not required to
provide us with any Contact Information so long as that TiVo DVR is
receiving the TiVo Basic service.
2.2 Personally Identifiable Viewing Information. Your TiVo
DVR uses your viewing information to tune, schedule, and record
programs. If you have the TiVo Plus service, your TiVo DVR also
uses your viewing information to recommend programs for you.
Your TiVo DVR may also use this viewing information to select
advertisements or other promotions for you that you may be