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Privacy and Service
152
Chapter 10
2.2 Personally Identifiable Viewing Information. Your TiVo
DVR uses your viewing information to tune, schedule, and record
programs. If you have the TiVo Plus service, your TiVo DVR also
uses your viewing information to recommend programs for you.
Your TiVo DVR may also use this viewing information to select
advertisements or other promotions for you that you may be
interested in. TiVo does not receive the Personally Identifiable
Viewing Information stored on your TiVo DVR without your
consent. Absent your consent, no “tag” is added to the Anonymous
Viewing Information transmitted from your TiVo DVR to TiVo that
would enable TiVo to identify the TiVo DVR from which it came.
If you expressly choose to allow TiVo to collect your Personally
Identifiable Viewing Information, TiVo may use this information for
surveys, audience measurement, and other legitimate business
purposes.
NOTE: If your TiVo DVR is receiving the TiVo Basic
service, you may not be able to allow TiVo to collect your Personally
Identifiable Viewing Information from that TiVo DVR.
2.3 Anonymous Viewing Information. We use Anonymous
Viewing Information to develop reports and analyses about what
programs, advertisements, and types of programming our users (as a
whole or in subgroups) watch or skip, for other programming or
advertising research, and for any other legitimate business purpose.
For example, we use Anonymous Viewing Information to develop
inferences that people who watch show X also watch show Y. We
also use Anonymous Viewing Information to help with the
investigation of technical issues with our systems.
2.4 Diagnostic Information. TiVo collects Diagnostic Information
logs from a small number of randomly sampled TiVo DVRs for
quality control and technical troubleshooting purposes.
2.5 Commerce Information. TiVo uses Commerce Information as
described in Section 1.5.
2.6 Feature Generated Requests Information. TiVo uses Feature
Generated Request Information for the purposes described in Section
1.6.
2.7 Activating the TiVo Plus Service. When you activate a TiVo DVR
that was receiving TiVo Basic service to receive the TiVo Plus
service, and it is the only TiVo DVR on your account receiving the
TiVo Plus service, your TiVo DVR will provide Anonymous
Viewing Information and Diagnostic Information to TiVo. You may
opt in to the collection of Personally Identifiable Viewing
Information or opt out of TiVo’s collection of Anonymous Viewing
Information and Diagnostic Information pursuant to the terms and
conditions of this Privacy Policy.
2.8 Reverting to the TiVo Basic Service. If you decide to terminate
your TiVo Plus service, and your TiVo DVR is eligible to receive the
TiVo Basic service, that TiVo DVR will retain the opt status that it
had when the TiVo Plus service is terminated.
NOTE: Your TiVo
DVR may not be eligible to receive the TiVo Basic service. Consult
your User’s Guide to determine if your TiVo DVR is eligible to
receive the TiVo Basic service.
2.9 TiVo Customers with Multiple TiVo DVRs. TiVo will cause all of
the TiVo DVRs on your account to have the same “opt” status. This
means that if you opt out of our collection of Anonymous Viewing
Information and Diagnostic Information from one TiVo DVR, we
will not collect Anonymous Viewing Information and Diagnostic
Information from any of the TiVo DVRs. If you request that TiVo
collect your Personally Identifiable Viewing Information from one
TiVo DVR, TiVo will collect Personally Identifiable Viewing
Information from all of the TiVo DVRs on your account.
3 Disclosure of User Information
3.1 Generally. We disclose aggregated Account Information and
aggregated Anonymous Viewing Information and any reports or
analyses derived therefrom, to third parties including advertisers,