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Privacy and Service
154
Chapter 10
in addition to Account Information, in manners consistent with this
Privacy Policy. Commerce Information is collected, used, and
disclosed only upon your affirmative response to an offer. Feature-
Generated Request Information is collected, used, and disclosed only
upon your affirmative choice to use a particular feature.
NOTE:
Depending on your level of TiVo service and the model of your TiVo
DVR, such features may not be available to you.
Even though Anonymous Viewing Information and Diagnostic
Information do not include any Contact Information, if your TiVo
DVR is receiving the TiVo Plus service, you may request that TiVo
block the collection of Anonymous Viewing Information and
Diagnostic Information from your TiVo DVR. If your TiVo DVR is
receiving the TiVo Plus service, you may further opt not to receive
communications that we send to you based on your Account
Information; provided, however, that we will still send you
communications TiVo deems important regarding your TiVo Plus
service. If you make this choice, you understand that we will not be
able to inform you about any upcoming features, improvements, or
promotions regarding your TiVo Plus service. In all cases, however,
we will collect and use your Account Information (including Service
Information) to enable us to provide your TiVo DVR with the TiVo
Basic service and the TiVo Plus service. If your TiVo DVR is
receiving the TiVo Plus service, you may choose to change your
privacy preferences to allow TiVo to collect Personally Identifiable
Viewing Information from your TiVo DVR.
If you are a TiVo Plus customer and you would like to change your
privacy preferences, you must either (a) send TiVo a signed written
request at the address set forth in Section 8.3, or (b) call us at
1-877-367-8486 to request a change.
NOTE: Please see Sections 2.7,
2.8, and 2.9 above for important provisions if you have a TiVo DVR
eligible to receive the TiVo Basic service and if you have multiple
TiVo DVRs.
4.2 Review and Update of Account Information. We believe you
have a right to know your Contact Information, billing information,
and privacy preferences collected and stored by TiVo and to update
or change such information you believe is incorrect. You may make a
request by telephone, mail, or via the web (if and when available) to
review such information and we will mail you a printout of such
information. If you request that certain parts of such information be
changed, we will make the changes to the extent commercially
practicable. In addition, we will take commercially reasonable steps
to propagate those changes to third parties with whom we may have
shared such information pursuant to this Privacy Policy.
4.3 How to Delete Information. Should you decide to discontinue
your TiVo Plus service, you may make that request by telephone or
mail and we will suspend billing for the TiVo Plus service. After you
discontinue the TiVo service, TiVo will maintain your Account
Information only as long as necessary for business purposes. In
addition, although we delete your Account Information from our
“live” database, your Account Information may remain in our
archives and records until they are destroyed.
NOTE: If your TiVo
DVR is eligible to receive the TiVo Basic service then upon
termination of the TiVo Plus service you may elect to continue
receiving the TiVo Basic service. In such a case, TiVo may maintain
your TiVo Plus service Account Information until such time as your
TiVo Basic service is terminated. Consult your User’s Guide to
determine if your TiVo DVR is eligible to receive the TiVo Basic
service.
5 Comment Regarding Children. TiVo feels strongly about
protecting the privacy of children and encourages parents to be
involved in the television viewing of their minor children by, for
example, limiting the types of content minor children can watch.
6 Separate Rules for the TiVo Web Site. We have a separate
privacy policy that covers activities on our web site. However, if you
register for TiVo service on the Web, or log in to your account